The task for the Chief Marketing Officer (CMO) is the same as it has always been: find high quality customers at a profitable acquisition cost. However, for the modern CMO, how that happens is dramatically different than it was 10 years ago. Social media has transformed how businesses introduce themselves to consumers, and as a result, changed how marketing organizations work. We sat down with Carol Hargrave, former CMO of Klarna and Director of US Consumer Marketing at PayPal, to hear how this has impacted the new marketing org.  Read more here...

The Rise of the Social Marketing leader

A chat with Carol Hargrave, former Klarna CMO and PayPal Consumer Marketing Director

By David Sokolow, WeFind

November 5th, 2018

These days, the masses have spoken: cooking at home is in, and making it as easy and enjoyable as possible is the name of the game. Enter: Home Chef. Their Instagram bio reads “meals anyone can cook and everyone will love,” which gets right to the heart of their meal kit delivery service market differentiator. We talked with Lauren Schultz, the Influencer Marketing Manager at Home Chef, about influencers, Instagram and more.  Read more here...

Micro-Influencers for Maximum Results

A case study with Lauren Schultz of Home Chef

By Megan Etzel, WeFind

October 17th, 2018

Many brands are investing in influencer marketing for the first time, and in the early days it can be a tough journey proving results and justifying the program to your team.

On October 24th, Mallorie Rosenbluth, a veteran manager of influencer programs, is going to sit with us for a 45 minute digital coffee chat to share her insights on building results driven programs. We'll discuss how to position influencers internally, how to think about influencers compared to other channels, and how to scale. The first 20 minutes will be an interview with David (our co-founder and CEO) and Mallorie and the next 25 minutes all participants will have the chance to ask Mallorie questions. Sign up here...

Simple Tips to Build a Results Driven Influencer Program

A coffee chat with Mallorie Rosenbluth, head of Social and Influencer Marketing at Grubhub and Seamless

Coming Wednesday, October 24th, 2018

Harper Wilde isn't your typical bra company. They’re transforming bra shopping into an affordable, actually-enjoyable, empowering experience. We got to chat with Mary Depoian, the Social Media Lead at Harper Wilde, about how they use Instagram and WeFind to connect real women with bras built for them. “We want to make sure women know there’s an easier way to buy bras,” Mary explained. Read more here...

Real Connections with Real Women

A case study with Mary Depoian of Harper Wilde

By Megan Etzel, WeFind

October 1st, 2018

Finding influencers is never a one person job. Now, when you save influencers to a spreadsheet in WeFind, you can share it with anyone with just a click. Read more here...

Share your WeFind Spreadsheet with your team

Because sharing is caring

By David Sokolow, WeFind

September 21, 2018

How does a site that specializes in pizzerias work with social media (and WeFind)? We talked to Madison Gardner of Slice to find out. Madison told us that Slice’s main goals involve supporting local pizzerias, through their site, app, and now social posts. Growing their social media content and following has been on their goal list as well. (Warning: you will be hungry after looking at their Instagram feed.) Read more here...

Influencers and Pizza

A case study with Slice's Madison Gardner

By Megan Etzel, WeFind

September 17, 2018

Surely there's some type of pattern when it comes to engagement rates and follower counts, right? Well, we analyzed data from the WeFind Plugin to find out: 

See all the data here...

How Does Follower Count Affect Engagement? 

August 2018 Benchmark Report

By Megan Etzel, WeFind

September 6, 2018

Just a few days ago I was watching a new vlog by model and holistic nutritionist, Valeria Lipovetsky, in which she was promoting her favorite lipbalm company, EOS. As soon as the video was over, I headed straight to EOS’s website to check out the company and some of its products for myself… 

Welcome to the Age of Influencers. Read more here...

Welcome to the Age of Influencers

By Hanna Hecht, WeFind

November 3, 2017

Brands are everywhere.  

Despite the truth of this statement, most of us go through our day to day lives without much notice of this world of branding that surrounds us. If I’m going to be honest, I wasn’t even truly aware of how immune I had become to it either until I stepped back and analyzed a typical ‘day-in-my-life’ :  

After waking up and doing my morning scroll through Instagram, Facebook, and the like, I brush my teeth with my tried and true Colgate toothpaste; I throw on an old v-neck, my favorite pair of GAP jeans, and some beat-up blue Converse; I grab my backpack and S’well water bottle and head out to get my daily dose of caffeine at Starbucks before class… and I think you get the point.

Colgate, GAP, Converse, S’well, Starbucks... Brands, brands, brands! Read more here...

Brands Are a Consumer's Best Friend

By Hanna Hecht,  WeFind

October 9, 2017

Our Guiding Principles (and a brief story about Burger King...)

By David Sokolow and Yarin Slivka, Co-Founders of WeFind

June 5, 2017

Before David's parents got married, they sat down in a Burger King on January 10, 1980 and developed the “Great Compromises made at Burger King.” No, this was not a Whopper order. They wrote down rules for what was important to them when raising a family. Rule #5: Teach children to be independent. Rule #16: No one will take anyone for granted. Any time they had to make an important decision, they would go back to this contract to make sure they were following this guidance. Growing a company is a lot like growing a family, and in that light, Yarin and I have developed our WeFind Guiding Principles. Read more here...

Learn how you can find great talent with WeFind

Influencer research made easy.