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Just a few days ago I was watching a new vlog by model and holistic nutritionist, Valeria Lipovetsky, in which she was promoting her favorite lipbalm company, EOS. As soon as the video was over, I headed straight to EOS’s website to check out the company and some of its products for myself… 

Welcome to the Age of Influencers. Read more here...



Welcome to the Age of Influencers

By Hanna Hecht, WeFind

November 3, 2017

Brands are everywhere.  


Despite the truth of this statement, most of us go through our day to day lives without much notice of this world of branding that surrounds us. If I’m going to be honest, I wasn’t even truly aware of how immune I had become to it either until I stepped back and analyzed a typical ‘day-in-my-life’ :  

After waking up and doing my morning scroll through Instagram, Facebook, and the like, I brush my teeth with my tried and true Colgate toothpaste; I throw on an old v-neck, my favorite pair of GAP jeans, and some beat-up blue Converse; I grab my backpack and S’well water bottle and head out to get my daily dose of caffeine at Starbucks before class… and I think you get the point.

Colgate, GAP, Converse, S’well, Starbucks... Brands, brands, brands! Read more here...

Brands Are a Consumer's Best Friend

By Hanna Hecht,  WeFind

October 9, 2017

Our Guiding Principles (and a brief story about Burger King...)

By David Sokolow and Yarin Slivka, Co-Founders of WeFind

June 5, 2017

Before David's parents got married, they sat down in a Burger King on January 10, 1980 and developed the “Great Compromises made at Burger King.” No, this was not a Whopper order. They wrote down rules for what was important to them when raising a family. Rule #5: Teach children to be independent. Rule #16: No one will take anyone for granted. Any time they had to make an important decision, they would go back to this contract to make sure they were following this guidance. Growing a company is a lot like growing a family, and in that light, Yarin and I have developed our WeFind Guiding Principles. Read more here...

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